About Us

What is Cape 16?

A lot of folks first experience New Brunswick while they’re just passing through, but once they reach Cape 16 they almost feel like they’ve arrived at their destination. Cape 16, as we call it, is the little southeastern corner of the province.  It’s a peninsula of about 60 km that juts into the Northumberland Strait and looks out across warm glittering waters to the rolling green hills of PEI and the sandy shores of Nova Scotia. And while the views across the water are sights to behold, exploring our rugged shores and peaceful communities is an experience like no other.

What to Do While You’re Here

Cape Jourimain—Nestled beneath the shadow of the Confederation Bridge, the Cape Jourimain Interpretative Center is a beautiful wildlife park with exhibits on the local marine and woodland wildlife.  It features hiking trails, interpretative tours, lookout points, and a small boutique filled with local gifts. Check out their website here: https://capejourimain.ca/en/

Murray Beach Provincial Park—Just a few more kilometers down the coast lies the beautiful Murray Beach. With clean sandy shores, hiking trails, and room for camping, Murray Beach is the perfect spot for a summer day at the beach. Check out their website here: https://www.tourismnewbrunswick.ca/Products/Parks/MurrayBeachProvincialPark.aspx

Cape Tormentine Beach Campground—This is the local’s favorite spot for beach days so if you’ve got a tent or trailer you might as well stop for a couple days of fun in the sun. And if you’re around in early August, the bluegrass festival will be rocking! http://capetormentinebeachcampground.ca/

Winegarden Estate—Atlantic Canada’s first private winery and distillery, Winegarden Estate, carries an award-winning selection of around seventy varieties of wine, fruit wine, liquers, and spirits. Check out their website for information regarding tastings, special events, and tours: https://winegardenestate.com/

Blue Roof Distillers—Canada’s first farm to bottle distillery, Blue Roof Distillers is located on the 6-generation Strang family potato farm.  They create high-quality, innovative products and offer exciting tours and tastings daily.  Check them out here: https://www.blueroofdistillers.com/

Fort Beausejour-Fort Cumberland National Historic Site—History buff? Come discover the ruins of this star-shaped Acadian fort that played a key role in the struggle between the French and English during the mid 1700s: https://www.tourismnewbrunswick.ca/Products/F/FortBeausejour-FortCumberlandNationalHistoricSite.aspx

Our Story

When my dad was growing up in the suburbs of Philadelphia he had a high school job at a local fish plant that specialized in buying and exporting eels. It was a strange business, one that he fell in love with, and almost 20 years later he abandoned his career in law to partner with his childhood friend whose grandfather had started the original fish business. Together they planned to operate the Philadelphia location while bringing a new maritime fish plant into the fold.

I was only six when we moved to the Cape. Coming from Philadelphia, the Maritimes seemed like a whole new world. But I quickly realized the people here are some of the friendliest in the world and the country was more beautiful than anything I’d seen. And as I grew up in the business, during the long hours and late nights at the eel plant, I always wished there was a place in the neighborhood where I could get a hot meal or a fresh sandwich, see a friendly face, or even just use a clean washroom. And when the owners of the little country market that used to be right here decided it was time to retire, the options became even more limited.

So we decided we’d give the market and restaurant business a try. Things are a lot different for my brothers and I now.  We’ve traded in our rubber boots for food safe gloves and our cold wet nights on the water have become long hot days in the kitchen.  But what never changes is our love of the Maritimes and the wonderful people who call it home.

Your Everything Market

Cape 16 Market is a one of a kind highway stop. We have a little bit of everything you need, plus lots you’d never expect. Our bar and grill serves up delicious maritime classics and cold drinks while our bistro features some the most unique and flavorful sandwiches and salads in the area. Our beach shop is filled with trendy, colorful sundresses, flip-flops, bathing suits and more. We have fresh bread baked daily along with all your favorite pies, squares, donuts, cookies, and brownies. We also serve a variety of gourmet cakes, cheesecakes, and squares from Classic Cake, one of Philadelphia’s most treasured bakeries. We’ve got ice cream sundaes and old-fashioned candy and fireworks galore. You’ll find local gifts and crafts and jams and jellies and maple syrups and even some really strange items like flavored crickets! And new this year is our mini-arcade, so you can take a quick, fun, short trip down memory lane on a pinball or blasteroids machine while enjoying a cool drink. So whether you’re in search of something special or just searching for a surprise, Cape 16 is Your Everything Market.